About Us

Hi there!

Thank you for your interest and let's get acquainted!

We are the team behind SO FETCH - Tasha (human lady - founder and multitasking worker) + Farah (furry lady - dog fashion expert and model).

Actually Farah is the reason why it's all started... It grew from scouting cool things for her and turned to the idea of our own webshop with a concept "smart dog fashion" - carefully curated selection of quality dog wear and accessories from the most trendy and innovative designers. You can find here such labels as FOUND MY ANIMAL, WARE OF THE DOG, HUNTING PONY, PETHAUS and much more... Because we believe in cool dog stuff!

Welcome to our SO FETCH shop! Ruff!